It’s undeniable how much Social Media connects people and brands more than ever before. If you own a business and you are not using at least some mild form of social media marketing, this could be detrimental to your brand awareness longevity. Don’t get lost in the always evolving algorithms and feed walls just because you forget to post or share content regularly.
In the same regard, it’s important to offer the right balance of brand representation without being redundant. Following a simple calendar where you can outline intended posts and topics can make all the difference when it comes to organization of your social material.
Try to pick a schedule, like every other day or twice a week on the same two consistent days of the week, for example. Use an array of ideas but keep messaging simple.
As always, whenever you have questions on how you’re doing and how you’re handling your opportunity to engage in a connected world, lean into Social Cap and we will gladly assist.
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