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One thing we aim to do at Social Cap is develop your brand into a recognizable leader within your community. So the question is how?
Foundation channels- we get asked often if someone should be on a social media channel just because it exists and to that we share this comparison; because the buffet is endless, doesn't mean you should indulge to the point of discomfort. Don't force belonging to every network of every kind.
Explore opportunity- With all that said before, try out new ways to connect with your audience. You can always run a campaign on a new channel and if it doesn't return results you believe better your brand, then politely excuse yourself and stick to your essential channels.
Stay simple-Be consistent and create content that both showcases who you are and what you offer. Mix it up and try for different engaging tactics be it a humorous approach as well as informative articles to help those reading your content.
Remember this: You are the expert of your industry and business so if you have a full plate as is, it's more than understandable if you have no idea where to start, or just plain no interest, for social media marketing. That's why our brand, The Social Capital, New Media Agency exists. We're here to help with this side of the success coin so connect with us today and let's go from there.