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Social Cap Talks: The New Instagram Algorithm

March 22, 2016


As with all social media, things are consistently evolving and updating.  Processes change on the back end and users adjust on the front end.  One recent Instagram change announced, is it will be using "a new algorithm that will determine a user’s news feed in a non-chronological manner-meaning, one based on what people are interacting with most".


To surmise, this means that posts won't appear in order by which they are uploaded, but rather by the engagement a post receives.  Much like Facebook, who happens to be the owner of Instagram, you will now see posts that are receiving higher amounts of interaction predominantly.  For individual users, this means those you like and comment more for will appear first for you.

Two big things to take note of about this Instagram update:


- You’ll see more of your friends’ posts because you’ve liked and commented on their photos.

- You’ll likely see more advertising catered toward your interests.


As with anything new, it takes time to adapt.  Quite honestly, we're still processing how we feel about this change.  We're not the only ones still deciding our feelings though; there are petitions circulating requesting this change to be halted, while advertised info is appearing on our feeds already.  Change marches on.


What are your thoughts about the new Instagram algorithm?


Photo Credit: Google Images

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